McDonald’s is set to revolutionize its burger offerings with over 50 modifications to its current patties, marking a significant shift in its beef preparation. The new burger patties, tested initially in Australia and later introduced in McDonald’s West Coast and Midwest markets this year, are anticipated to be available nationwide by 2024.
The development of the revamped burger patty has been a seven-year endeavor at McDonald’s headquarters in Chicago. Chef Chad Schafer acknowledged that the current patties are perceived as “kind of dry,” prompting the desire to enhance both speed and safety without compromising on taste and quality.
Chris Young, McDonald’s senior director of global menu strategy, emphasized the incorporation of quality into the new burger, aiming to address the dryness issue. McDonald’s has been on a mission to elevate the overall culinary experience of its burgers.
Beyond the patty transformation, the beloved Big Mac is undergoing additional changes. The iconic sesame seed bun is being replaced with a “buttery brioche,” and the burger will feature an increased amount of special sauce for a “meltier” texture.
The move comes on the heels of McDonald’s impressive Q3 2023 performance, boasting a 14% quarterly revenue increase and an 8.1% rise in same-store sales in the U.S. The chain’s strategic menu enhancements are expected to contribute to its ongoing success and cater to evolving consumer preferences. McDonald’s shares have reflected positive momentum, witnessing a year-over-year increase of just over 4.59% as of the latest data.