X CEO Linda Yaccarino publicly backs Musk after he says ‘f*ck yourself’ to advertisers

X CEO Linda Yaccarino publicly backs Musk after he says ‘f*ck yourself’ to advertisers

X CEO Linda Yaccarino Stands Firmly Behind Elon Musk Amidst Controversial Statements

X CEO Linda Yaccarino is publicly supporting Elon Musk after he made explicit remarks to advertisers departing X during a recent interview at The New York Times DealBook Summit. Musk, known for his recent endorsements of controversial content on the platform, including antisemitic material and debunked conspiracy theories, has also threatened legal action against Media Matters, the Center for Countering Digital Hate, and the Anti-Defamation League, accusing them of scaring off advertisers with their reports.

During the interview, Musk apologized for his recent actions, acknowledging that he had “handed a loaded gun to those who hate me” and expressing regret. He described his antisemitic post as “one of the most foolish, if not the most foolish, thing I’ve done on the platform.”

The combination of Musk’s provocative posts and reports of advertiser content appearing alongside hate speech, including antisemitic content, has triggered a significant exodus of major brands, such as Apple, Disney, Comcast, IBM, and others, from the platform. Paris Hilton’s 11:11 Media deal with X, which involved promoting X features like live video, audio, and e-commerce opportunities, was also canceled.

Despite the substantial portion of X’s revenue coming from ads, Musk’s impulsive posting of controversial content has made brands uneasy, as they seek to distance themselves from hate speech. Despite promises of a new system allowing advertisers to choose their level of brand safety, recent reports indicate that the technology is not foolproof, making it easy for ads to appear next to harmful content.

Linda Yaccarino, although faced with the challenge of smoothing things over with advertisers, has chosen to publicly support Musk’s statements on X. In a post on the platform, she emphasized X’s role in enabling information independence and welcomed those who believe in the platform’s meaningful work.

Yaccarino’s endorsement of Musk’s position, stating that advertisers uncomfortable with X’s “free speech” stance have no place on the platform, may pose challenges for companies prioritizing brand safety. This marks a departure from her previous responses to Musk’s controversial posts, where she emphasized X’s efforts to combat antisemitism and discrimination.

Now, with Musk’s bold statements, Yaccarino faces a pivotal moment, forced to align with Musk’s sentiments or potentially resign as X CEO. Despite reported pressure from ad industry colleagues to choose the latter, Yaccarino is standing firm in her support of X, navigating a delicate balance between free speech and advertiser relations.

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