Independent artists using DistroKid to share their music will now have another avenue on TikTok.
A deal announced today between the video platform and DistroKid could bring millions of songs by independent artists to TikTok Music, the platform’s subscription-driven streaming service launched earlier this year. The service, so far, is limited to just a handful of countries — Indonesia, Brazil, Australia, Mexico, and Singapore — but could be appealing to up-and-coming musicians looking for a viral breakout.
DistroKid artists already had the option to add their music to TikTok’s library, but today’s announcement expands that feature to TikTok Music. Additionally, artists have had the option to upload their music to TikTok’s Commercial Music Library — a catalog of tracks available to businesses and brands for use in videos and ads. As part of the new deal, DistroKid music will also be available in CapCut, TikTok’s standalone editing app.
Compared to the company’s other initiatives, TikTok Music is in a relatively early phase. But the interconnected nature of the main TikTok app and the streaming service could give TikTok Music a competitive advantage over other platforms like Spotify or Apple Music. When users sync their apps, they can go straight to TikTok Music to listen to the full song they discovered on TikTok.