Midjourney vs. DALL-E 3 in ChatGPT: Which AI does Halloween better?


Screenshot by David Gewirtz/ZDNET

Over the past few weeks, we’ve been diving into the DALL-E 3 implementation within ChatGPT Plus. By embedding the text-to-image tool within ChatGPT, the AI makes creating images super easy.

But I was curious. How do those images compare to Midjourney? I’ve done a lot with Midjourney, and have gotten to know it quite well. It has more customization features than the DALL-E in ChatGPT implementation, but how does it compare straight out of the box?

Also: More fun with DALL-E 3 in ChatGPT: Can it design a T-shirt?

So, let’s have ourselves a time-honored showdown, AI style. We’ll pit DALL-E 3 in ChatGPT against Midjourney in eight image comparison tests. And because it’s Halloween season, that’s our theme. Each prompt includes an art or presentation style, and an image to create.

To test, I gave identical prompts to both AIs. I had to prepend all the Midjourney prompts with /imagine and all the DALL-E prompts with “image of,” but otherwise, the prompts were identical. Midjourney automatically generates four images, while DALL-E does two. I ran the prompt twice with DALL-E so we’d have four to choose from with both AIs.

Then, I packaged them all up in Photoshop so we could see all eight candidate images side by side. My judging criteria consisted of the following:

  • How well does the AI do with the specified style?
  • Does the AI incorporate the specified image elements?
  • Which image is my wife’s favorite, and which AI made it?
  • Which image is my favorite, and which AI made it?

Also: How I used ChatGPT and AI art tools to launch my Etsy business fast

At the end, I’ll total up the results and declare a winner. And with that, let the Halloween-AI-off begin!

Friendly witch

Here’s our prompt:

Photorealistic, 35mm, friendly cheerful witch, in doorway of suburban house, giving away treats on Halloween

Here’s what the two AIs came up with. The Midjourney results are on the left. The DALL-E 3 results are on the right. You can click the little rectangle in the upper-right corner to see the image enlarged.


Screenshot by David Gewirtz/ZDNET

Here’s where my prompt wasn’t as precise as it could have been. I wanted someone in a doorway, facing out of the house. But I didn’t specify, so I got some images facing into the house and some facing out.

Midjourney missed the spec, not really offering treats in any of the images….